Apple's iPhone 17 and iOS 26 Set to Drive Unprecedented Growth, Says Gene Munster

Sep 17, 2025 at 5:30 AM

A prominent market analyst has highlighted that Apple is poised for its most substantial iPhone upgrade cycle in over a decade. This anticipated surge in demand is attributed to the upcoming iOS 26 operating system and the latest iPhone 17 hardware. The combination of a transformative software experience and compelling new device features is expected to drive sales beyond current market predictions, indicating a strong financial outlook for Apple in fiscal year 2026.

Analyst Insights: Apple's Remarkable Growth Trajectory with iPhone 17 and iOS 26

In a recent analysis, Gene Munster, a managing partner at Deepwater Asset Management, shared his perspective on Apple's forthcoming product releases. Speaking in a video update distributed via social media, Munster emphasized the rare and significant impact of the new iOS 26 and the iPhone 17. He pointed out that it has been 12 years since a software update of comparable magnitude and 11 years since a similar hardware refresh from Apple. This convergence of major updates signals a highly favorable period for iPhone sales growth in fiscal year 2026.

Munster specifically noted that the innovative 'liquid glass' iOS 26, while introducing a new user interface, ultimately provides a more streamlined experience. This improved user experience is expected to motivate current users, particularly those with older devices, to upgrade. He further suggested that the performance on iPhones four years or older might be noticeably slower under the new operating system, thereby accelerating the demand for replacements.

The iOS 26, which was first revealed at Apple's Worldwide Developers Conference (WWDC) in June, redefines the aesthetic and functionality of key applications, incorporating advanced Apple Intelligence features for message prioritization. Munster drew parallels between this major architectural shift and the pivotal release of iOS 7 in 2013, which moved away from skeuomorphic design towards a modern, flat interface. He characterized iOS 26 as a once-in-a-decade upgrade, indicative of Apple's meticulous approach to operating system enhancements, and foresees it significantly boosting user engagement and hardware adoption.

Corroborating Munster's optimistic outlook, JPMorgan analyst Samik Chatterjee reported that pre-orders for the iPhone 17 are already showing a modest lead over the iPhone 16 across key markets including the U.S., China, Germany, and the U.K. Chatterjee observed that initial trends suggest robust demand, reaffirming his 'Overweight' rating and a price target of $255 for Apple stock. The iPhone 17 Base and Air models are exhibiting particularly strong momentum, with delivery times of 14 and 7 days respectively, significantly longer than their iPhone 16 predecessors which had delivery times of 5 and 2 days. The Pro and Pro Max variants are also performing slightly better than the previous year.

The iPhone 17, retaining its $799 price point from the iPhone 16, presents compelling upgrades such as a larger 6.3-inch display, reduced bezels, 120Hz ProMotion support, and a doubled base storage capacity of 256GB. Analysts believe these enhancements effectively bridge the feature gap between the base and premium models, offering greater value to a broader range of consumers. Munster anticipates Apple's iPhone sales growth to surpass Wall Street's consensus, projecting a 10% increase in the December quarter and 7% for fiscal year 2026, compared to consensus estimates of 7% and 5% respectively.

As of recent market activity, Apple shares have seen a 2.34% decline year-to-date, contrasting with a 12.58% gain for the S&P 500 during the same period. Despite this, Benzinga's Edge Stock Rankings maintain a strong positive outlook for AAPL across short, medium, and long-term investment horizons.

This report highlights a critical juncture for Apple, suggesting that the strategic integration of innovative software with enhanced hardware will likely redefine the market's expectations for product cycles and financial performance. The convergence of expert predictions and early market indicators paints a promising picture for Apple's sustained growth and market leadership in the technology sector.