Grand Theft Auto VI Delay: Market Reactions and Broader Implications

May 2, 2025 at 5:16 PM

Shares of Take-Two Interactive Software plummeted by up to 10% following the announcement that Grand Theft Auto VI would be postponed for a year. The company cited the need for additional time to ensure the game's quality meets expectations. This delay adds to the series' history of postponements, impacting revenue forecasts but not necessarily long-term business prospects. Analysts suggest this setback could present buying opportunities for investors.

Moreover, the GTA VI delay may benefit Electronic Arts (EA) as it alleviates competition concerns over consumer attention. EA shares surged by as much as 6%, reflecting optimism about its upcoming releases without competing against GTA VI in the fall selling window.

Potential Impact on Take-Two’s Business Outlook

Take-Two Interactive Software experienced a significant stock decline after revealing the extended wait for Grand Theft Auto VI. Despite the company's reassurance regarding the necessity of extra development time, financial expectations for 2025 might not align with projections due to the delay. However, industry experts argue that this short-term dip shouldn't overshadow the firm's enduring market potential.

Historically, Rockstar Games has maintained a pattern of deferring release dates while still delivering highly successful titles. Although GTA VI's postponement means missing revenue targets next year, previous delays have proven advantageous for investors in hindsight. Titles such as Red Dead Redemption and Borderlands also encountered similar scheduling issues, yet they achieved remarkable commercial success. James Heaney from Jefferies points out that even with an official release date set, there remains a chance of further delays, though he emphasizes that GTA VI will eventually contribute significantly to Take-Two's earnings. Furthermore, other key franchises like NBA 2K and BioShock form a substantial portion of the company's income, ensuring stability despite temporary setbacks.

Market Dynamics Amidst Gaming Industry Adjustments

The postponement of Grand Theft Auto VI indirectly supports competitors like Electronic Arts (EA), which previously faced challenges in its gaming portfolio. With reduced competition in the crucial fall selling period, EA anticipates better performance for its sports and shooter games. Consequently, EA's stock price soared early Friday, indicating investor confidence in capitalizing on the revised market conditions.

While GTA is not traditionally associated with esports, its influence on Take-Two's overall revenue cannot be overstated. According to Shreya Gheewala from CFRA, core franchises including GTA, Red Dead Redemption, NBA 2K, BioShock, and Borderlands account for approximately 85% of the company's earnings. Over the past six months, Take-Two's stock outperformed peers, partly driven by management's earlier commitment to launching GTA VI in the autumn. Nevertheless, the delay doesn't diminish the company's robust pipeline, featuring upcoming releases from 2K Sports and WWE. CEO Strauss Zelnick highlighted 2025 as a pivotal year for Take-Two, anticipating groundbreaking achievements with GTA VI alongside other projects. Meanwhile, EA benefits strategically from avoiding direct confrontation with GTA VI, allowing it to focus on strengthening its own lineup and potentially reversing recent underperformance trends.