Hyundai is gearing up to introduce a revolutionary infotainment system, dubbed Pleos Connect, in its upcoming redesigned Tucson and Elantra models. This cutting-edge system, a product of Hyundai's new Pleos software division, is set to transform the in-car experience by embracing a design philosophy akin to Tesla's, heavily relying on expansive touchscreen interfaces. The development marks a significant step for Hyundai in integrating advanced digital solutions into its vehicles, aiming to offer a more connected and intuitive user environment. While the transition to a largely screen-based control system aligns with modern automotive trends, Hyundai is also carefully considering customer feedback regarding the preference for traditional physical controls, especially in the North American market. This strategic balancing act underscores the automaker's commitment to innovation while remaining responsive to consumer preferences.

The Pleos Connect system, first unveiled earlier this year, is built upon the Android Automotive Operating System, promising a robust and versatile platform for in-car functionalities. Reports from \"ET News\" indicate that the next-generation Tucson will feature a prominent central touchscreen designed to house the majority of vehicle controls, minimizing the presence of physical buttons. This design choice mirrors Tesla's minimalist interior aesthetic, where digital interfaces predominantly govern vehicle functions.

However, Hyundai is keenly aware of the potential challenges associated with such a shift. Ha Hak-soo, vice president of Hyundai Development and Manufacturing of North America (HDNA), previously acknowledged in an interview that the company is exploring ways to reintroduce more physical controls, particularly in response to consumer feedback in North America. This suggests that the final iteration of Pleos Connect in different markets might vary, with adaptations to cater to regional preferences for user interfaces.

Beyond the display itself, Pleos Connect is engineered to deliver a comprehensive suite of software-based features. These include advanced AI-powered voice recognition capabilities, allowing for seamless interaction with the vehicle's systems. Furthermore, the system will offer the ability to synchronize user profiles across multiple vehicles, enhancing convenience for drivers who switch between Hyundai models. A significant aspect of the Pleos initiative is the development of Pleos Playground, an app store envisioned to host third-party applications tailored for compatible Hyundai vehicles, opening up new possibilities for in-car entertainment and utility.

The integration of Pleos Connect into the Elantra and Tucson is particularly noteworthy given the immense popularity of these models. According to Hyundai's second-quarter sales figures for 2025, the Tucson remains the brand's top-selling vehicle in the U.S., with over 113,000 units sold, representing a substantial year-over-year increase. The Elantra holds the second position, with strong sales figures in the first half of the year. Hyundai projects that over 20 million of its vehicles will feature Pleos Connect by 2030, with the Tucson and Elantra expected to contribute significantly to this number due to their widespread appeal.

Ultimately, Hyundai faces the crucial task of harmonizing technological advancement with user comfort and familiarity. The success of Pleos Connect will depend on its ability to offer a compelling, intuitive digital experience while also addressing the diverse preferences of its global customer base for tangible controls. This strategic evolution of in-car technology will undoubtedly shape the driving experience for millions of Hyundai owners in the years to come, signaling a new era of digital integration in their vehicle lineup.