The renowned fast-food chain In-N-Out has unveiled plans to establish seven additional locations, further extending its reach. Concurrently, a recent financial analysis conducted by WalletHub offers intriguing insights into the proportion of income allocated to fast food across various states. Georgia, for instance, is positioned at number 33 among all states in terms of fast-food expenditure relative to median household earnings. This article delves into both the expansion strategy of In-N-Out and the broader implications of regional spending patterns on fast food.
As part of its growth strategy, In-N-Out intends to open several new outlets, signaling an optimistic outlook for the brand. Meanwhile, WalletHub's research scrutinizes the cost dynamics of three staple fast foods—hamburgers, pizza, and chicken sandwiches—across different states. The study adjusts these costs according to each state’s median monthly household income, offering a nuanced perspective on the economic impact of fast food consumption. In Georgia, fast food represents merely 0.36% of the median monthly household income, placing it well below states with higher spending ratios.
The top ten states where residents dedicate a significant portion of their income to fast food include Mississippi, New Mexico, Kentucky, Arkansas, West Virginia, Louisiana, Alabama, Montana, Oklahoma, and Vermont. Conversely, Massachusetts, New Jersey, Connecticut, Utah, New Hampshire, Minnesota, Maryland, Virginia, Colorado, and Washington are identified as the states where people spend the least proportionally on fast food.
WalletHub employed a methodological approach that involved summing up the individual prices of key fast food items and adjusting this total against the median monthly income of each state. By doing so, they established a ranking system based on relative spending burdens. The data was gathered up to May 14, 2025, providing a snapshot of current trends in fast food economics.
For those looking to reduce fast food expenses, utilizing coupons can be an effective strategy. While prices have generally increased, leveraging discounts available through mobile apps or other channels can help maintain budget-friendly eating habits. For more detailed information, interested parties can refer to WalletHub's comprehensive resources.
Beyond In-N-Out's strategic expansion, the broader context of fast food spending reveals fascinating regional disparities. As some areas allocate larger portions of income to fast food, others demonstrate restraint, reflecting diverse economic priorities and lifestyle choices. Understanding these patterns not only informs consumer behavior but also highlights potential opportunities within the fast food industry.