In response to a significant slump in sales, Jeep has unveiled two new iterations of its Wagoneer line, the 2025 Wagoneer Super and Wagoneer Limited. The Wagoneer, which was initially reintroduced as a standalone luxury marque by Stellantis in 2021 before reverting to being a Jeep model, has struggled with declining demand. Reports indicate that sales have more than halved compared to the previous year, highlighting a pressing need for strategic intervention. These new models are positioned as a direct response to this challenge, designed to inject fresh appeal into the premium SUV segment.

The newly introduced Wagoneer Limited and Super models are equipped with a range of upscale features and design enhancements. The Limited trim, priced starting at $74,440, targets value-conscious consumers with additions such as body-colored fender flares, chrome exterior badging, unique 22-inch wheels, power side steps, and a tri-pane sunroof. Building on this, the Wagoneer Super, beginning at $80,440, offers an even more elevated experience with a two-tone black painted roof, carbide headlights, blacked-out badging, and an exclusive McIntosh 19-speaker sound system, alongside a premium soft-touch interior finish. Both models are available with a long wheelbase option, providing enhanced versatility and space for prospective buyers.

The reintroduction of the 'Super' designation harks back to a historical variant from Kaiser Motors' 1966 Wagoneer, aiming to evoke a sense of heritage while offering modern luxury. The strategy behind these special editions appears to be about offering compelling packages that deliver higher-end features, often found in the Grand Wagoneer, at a more accessible price point. This tactical move by Stellantis demonstrates a commitment to adapt and innovate in a competitive market, ensuring that even facing headwinds, a brand can pivot with fresh offerings that meet evolving consumer desires, ultimately striving for renewed success and market relevance.