NetEase is taking significant steps to foster a more welcoming and respectful community within its highly anticipated game, Marvel Rivals. The company has announced the deployment of advanced moderation tools, including an automated voice chat screening system that will be complemented by human oversight for thorough review. Additionally, a customizable word filter is being introduced, empowering players to tailor their in-game experience. These proactive measures are designed to curb disruptive behavior and ensure a pleasant atmosphere for everyone engaged in the game.

In a move to enhance the player experience, NetEase's creative director, Guangyun Chen, known as Guangguang, recently detailed the upcoming modifications. He emphasized that these innovations will be instrumental in identifying and penalizing inappropriate conduct, thereby elevating the overall quality of interaction within the game. This commitment to a cleaner gaming space reflects a growing industry trend towards more stringent content moderation.

The integration of an automatic voice chat monitoring system, which has been operational since July 24, represents a significant leap in maintaining civility. This technology, similar to AI-driven moderation found in titles like Call of Duty since 2023, is designed to flag potentially offensive language or tone. Following the automated detection, human reviewers will meticulously examine the flagged content, ensuring accuracy and context in their assessments. While concerns about player privacy are understandable, the company suggests that engaging in an in-game voice chat inherently implies a degree of monitoring by the game developers, akin to how other major online games manage communication logs.

Beyond voice chat, a custom word filter is set to be rolled out with Marvel Rivals season 3.5. This feature will allow players to filter out specific vocabulary they find objectionable, providing a personalized layer of protection against harassment or offensive content. This dual approach of proactive monitoring and user-controlled filtering demonstrates a comprehensive strategy to combat toxicity.

The objective behind these initiatives is clear: to cultivate an environment where players can enjoy the game free from harassment and negativity. By leveraging both technological solutions and human moderation, NetEase aims to set a new standard for in-game community management, ensuring that Marvel Rivals remains a fun and engaging platform for its global player base.