Peru is actively working to broaden its appeal as a prime destination for film production, seeking to highlight diverse landscapes beyond the world-renowned Machu Picchu. This strategic shift follows the significant impact of "Transformers: Rise of the Beasts," which showcased various Peruvian settings. The nation is now focused on introducing new policies and incentives designed to attract a wider array of international cinematic and television projects, aiming to stimulate both its film industry and global tourism.
The successful filming of "Transformers: Rise of the Beasts" in Peru acted as a catalyst, prompting the establishment of a multi-sector working group. This group, initiated by the Ministry of Economy and Finance, was tasked with formulating state-backed measures to encourage foreign investment in local film production. This marked a pivotal moment, bringing public discourse on strengthening policies that foster the film industry to the forefront for the first time.
A direct outcome of this collaborative effort is the introduction of the ATA visa, specifically designed to simplify entry procedures for international talent and crew involved in film projects. Furthermore, a new film law is in the pipeline, featuring a tax incentive program known as CIPA (Certificate of Investment in Audiovisual Production). Similar to Colombia's CINA, CIPA allows producers to reduce their corporate income tax or Value Added Tax by up to 50%, with the added flexibility of transferring or selling unused credits. This legislation is expected to become operational once its implementing regulations are finalized later this year.
Maria del Sol Velasquez, director of PromPeru, emphasized the goal of attracting a variety of international productions, including cinema, television series, advertising, and music videos. The ultimate aim is to increase foreign tourism and showcase Peru's rich blend of culture, tradition, and modernity. Local producer Bruno Canale noted a recent surge in European productions filming in Peru, attributing it partly to a downturn in Hollywood activity. Canale, who previously worked on major U.S. productions, has recently collaborated on German films and high-end travel campaigns, indicating a diversifying client base.
Despite challenges in distribution and competition from international blockbusters, Peru's domestic film production sector continues to thrive, supported by state funds for various stages of filmmaking, from development to restoration. While the number of films produced in the last year saw a slight decrease from its peak, it remains consistent with the average of recent years. Miguel Valladares of Tondero Films highlighted the private sector's significant role in the industry's growth, despite the absence of a comprehensive film law comparable to those in other regional countries. Tondero, responsible for many of Peru's top box office successes, is also expanding into musical theater and immersive experiences to adapt to changing audience preferences.
The endeavors to expand Peru's cinematic appeal reflect a commitment to leveraging its natural and cultural assets for economic growth. By actively promoting diverse filming locations and offering attractive incentives, Peru aims to establish itself as a competitive player in the global film production landscape, ultimately boosting its economy and enriching its cultural exchange.
