This summer, the fashion world is set to embark on an exhilarating journey through the vibrant cities of Florence, Milan, and Paris. The season kicks off in Florence with the prestigious Pitti Uomo fair, featuring guest appearances from renowned designers like Homme Plissé Issey Miyake. As the spotlight shifts to Milan, iconic brands such as Prada, Giorgio Armani, and Dolce & Gabbana will showcase their latest collections amidst a whirlwind of presentations and social events. The grand finale takes place in Paris, where Jonathan Anderson's debut for Dior promises to captivate audiences worldwide.

Wallpaper* editors eagerly anticipate this month-long celebration of menswear innovation. Highlights include Anderson's anticipated collection for Dior, Prada's unpredictable shows under the creative direction of Miuccia Prada and Raf Simons, and Kiko Kostadinov's avant-garde designs closing out the week in Paris. Meanwhile, London-based designer Martine Rose already dazzled attendees with her surprise weekend showcase, blending unexpected elegance with underground allure.

The Italian Showcase: From Florence to Milan

Florence sets the tone for Summer 2026 Men's Fashion Week with its historic Pitti Uomo event. Here, global talents converge to present their unique visions. Notably, Homme Plissé Issey Miyake will add color and creativity to the proceedings at Villa Medicea della Petraia. Moving northward, Milan continues the momentum with high-profile presentations from established luxury houses alongside emerging voices in the industry.

As the heart of Italian fashion beats stronger than ever, expect groundbreaking displays both on and off the runway. In Milan, Prada remains a focal point due to its reputation for challenging conventions while maintaining excellence. Recent seasons featured surreal settings like dripping goo landscapes or futuristic tunnels – proving that each presentation transcends mere clothing exhibition into immersive storytelling experiences. Additionally, local craftsmanship shines through Brioni, Tod’s, and Brunello Cucinelli, offering visitors intimate encounters with exquisite tailoring techniques unavailable elsewhere.

Parisian Grandeur: Visionaries Take Center Stage

When attention turns to Paris, anticipation reaches fever pitch over Jonathan Anderson's introduction as Dior's new creative force. Known for his transformative work at Loewe and JW Anderson, he brings unparalleled vision to one of France's most storied brands. This debut marks not only a personal milestone but also signals potential paradigm shifts within haute couture itself.

Beyond Anderson's landmark event, other compelling attractions await throughout the French capital. Saint Laurent returns to traditional catwalk formats after several digital iterations, promising drama-filled openings. Moreover, cultural institutions host special exhibitions honoring trailblazers Demna Gvasalia and Rick Owens. These retrospectives celebrate their contributions to modern fashion discourse just as they prepare for new chapters ahead - including Demna's departure for Gucci next month. Finally, Wales Bonner adds depth to the schedule with thoughtful narratives woven into every piece presented, reflecting broader societal themes without sacrificing artistic integrity.