MYworldfix

Tanka, an AI collaboration platform based in the U.S., is pioneering a new vision for enterprise software. The company believes that the core of future AI applications lies not in complex models or advanced chatbots, but in the concept of \"memory.\" This innovative approach focuses on AI systems that continuously learn and adapt from ongoing interactions and contextual information. Tanka aims to integrate its memory-native AI technology seamlessly into the daily operations of startups and small businesses, initially prioritizing the U.S. market, with future expansion planned for Southeast Asia.

The company's strategy involves launching a new Slack plugin later this year, which will embed Tanka's long-term memory and proactive AI functionalities directly into a tool widely used by U.S. founders. This integration is designed to simplify adoption and demonstrate how AI can evolve with users over time, rather than requiring a fresh start each day. Tanka's unique \"memory-first\" design posits that the continuous learning from team interactions will provide a distinct advantage in a highly competitive AI market.

Kisson Lin, Tanka's co-founder and CEO, acknowledges the challenging yet discerning U.S. startup ecosystem. She notes that U.S. founders, exposed to a multitude of AI tools, possess a high degree of skepticism towards hype. This environment, Lin believes, encourages the development of truly practical and differentiated products. For Tanka, this means proving the depth and long-term value of its platform, especially since its benefits compound significantly with extended use.

The company's go-to-market approach in the U.S. avoids traditional advertising in favor of product-led and community-led growth. Tanka organizes founder meetups, AI demo nights, and workshops in major tech hubs to educate users about the platform's advanced capabilities. This strategy addresses the challenge of showcasing the platform's long-term value to users who expect immediate results, ensuring that the \"magic\" is evident quickly without overwhelming the user interface with initial features.

Furthermore, Tanka places a strong emphasis on security and compliance, holding CCPA compliance and SOC 2 Type II and ISO/IEC 27001:2022 certifications. Revenue generation will primarily stem from subscription-based SaaS fees, with incubators and founder communities serving as key acquisition channels. Lin asserts that memory itself constitutes a significant competitive advantage in the AI sector, providing real, differentiated value rather than artificial barriers. Tanka plans to release an open-source framework for AI memory later this year, aiming to establish industry standards for measuring and valuing AI awareness, which she believes is crucial for making AI truly useful.