In a strategic move to invigorate its presence in the full-size SUV segment, Jeep has unveiled two compelling new special edition models for its 2025 Wagoneer series: the Wagoneer Limited and the Wagoneer Super. This expansion comes as Stellantis' recent sales figures for Jeep reveal a mixed performance, with certain models experiencing robust growth while the Wagoneer and Grand Wagoneer have seen a notable decline in the second quarter of 2025. By introducing these distinct variants, Jeep aims to capture a broader audience, offering enhanced features and a renewed sense of value in a market currently dominated by rivals like the Ford Expedition and Chevrolet Suburban. The brand's proactive approach signals a commitment to regaining market share and appealing to diverse customer preferences within the premium SUV landscape.

The automotive industry is a battleground of innovation and market adaptation. Stellantis' mid-year sales report for 2025 painted a nuanced picture for the Jeep brand. While segments such as the Compass and the iconic Wrangler boasted significant double-digit growth, indicating strong consumer demand for these specific models, the performance of the larger Wagoneer and Grand Wagoneer presented a challenge. The second quarter of 2025 saw sales of the Wagoneer plummet by 51% to 8,216 units, and the Grand Wagoneer by a staggering 67% to just 1,307 units. This stark contrast underscores the competitive pressures within the full-size SUV category, where key competitors have experienced substantial sales surges.

In response to these market dynamics, Jeep has meticulously crafted the Wagoneer Limited, designed specifically for the discerning customer who prioritizes both value and the distinctive attributes of a Jeep full-size SUV. This model is more than a mere aesthetic upgrade; it integrates a suite of functional enhancements. It showcases refined exterior styling with body-color fender flares, prominent chrome exterior badging, and sleek black lower front and rear fascias. Complementing these visual cues are elegant 22-inch chrome wheels. Beyond appearances, the Wagoneer Limited offers practical luxuries, including power side steps, power-folding second and third-row seating for enhanced versatility, a panoramic tri-pane sunroof that bathes the cabin in natural light, and a Surround View Camera system for unparalleled visibility and ease of maneuvering.

Further enriching the 2025 Wagoneer lineup, Jeep is reintroducing the 'Super' designation, a nod to the historically significant 1966 Super Wagoneer. While its predecessor was lauded for groundbreaking features such as power brakes and power steering, the contemporary 2025 Jeep Wagoneer Super elevates luxury and convenience to new heights. This model integrates a host of premium elements previously exclusive to the more opulent Grand Wagoneer. Owners will appreciate the sophisticated two-tone black painted roof, integrated body-color fender flares, and a sumptuously soft-touch wrapped interior. The Super edition also features commanding 22-inch machined black aluminum wheels, reminiscent of those found on the Ram 1500 Laramie. A comprehensive black-out package darkens key exterior components like badging and grille rings, complemented by carbide headlights and sleek black-finished power side steps. Inside, the immersive audio experience is delivered by a McIntosh 19-speaker premium sound system, further solidifying its luxurious appeal.

While these new iterations command a slightly higher price point than their standard counterparts, with the Wagoneer Limited starting at an MSRP of $76,535 and the Wagoneer Super at $82,535 (including destination charges), they remain competitively positioned against established rivals. Their pricing strategically aligns them with segment leaders such as the Ford Expedition Platinum and the GMC Yukon Denali, offering compelling alternatives to consumers. The full-size SUV market in the U.S. continues to be a stronghold for Detroit-based manufacturers, though notable Japanese contenders like the Nissan Armada, Toyota Grand Highlander, and Sequoia also vie for market share. Ultimately, the purchasing experience can be further optimized by savvy consumers who capitalize on the ever-changing sales incentives and dealer attitudes prevalent across Chrysler-Dodge-Jeep-Ram dealerships.